There are 1,000,000 things that will give you cancer, 1,000,000 that will increase your blood pressure, 1,000,000 that will deform your babies before they are born, and 1,000,000 that will lead to any number of catastrophes.

About a year ago, anyone would tell you that the experts say you are not to eat fish when you are pregnant. Now you are supposed to have at least 12 oz. of fish per week when you are pregnant.

Wine goes from good to bad, good to bad, good to bad. One day you’re supposed to drink no alcohol for fear of liver failure, and the next day you are instructed to have 2 glasses of red wine per week to combat heart disease!

None the less, people continue to listen to the “expert” in any field and they pay good money to do it. What does this mean for an entrepreneur? Could it be that being an “expert” would lead to increased income, opportunities, and privileges? I believe that is Exactly what it means.

This raises the questions, “How do you become and Expert in your field?” Tim Ferriss has a great formula.

1. Join 2-3 Related Trade Organizations - This should cost no more than about $50 each plus a yearly renewal.

2. Read the Top 3 Books in the Field - Chances are, you can find them at the library, so this is free!

3. Offer to Write Articles for a Trade Organization - Generally, you can just offer and they will accept. On occasion, you will have to do steps 4 and 5 before your articles will be accepted.

4. Give 2 Free Seminars to Large Companies - In Atlanta, we have Wachovia, Home Depot, CNN, Turner, etc. etc. Pick an organization in your city and contact HR. If you tell them you’d like to hold a free “Stress Relief Seminar” for some of their employees, they will jump at the chance as long as you are not selling anything.

5. Give 1 Free Seminar at Well-known University - Again, they will jump at the chance as long as you let them know you are not selling anything.

These 5 techniques will give your “Bio” a jump start and allow you to stand on your past achievements to push you forward. None of these will be paid gigs, in fact you will have to pay for some of them, but think about this…

“your name” is an expert in the field of “your field,” a writer for “your trade organization,” and speaker with engagements at the Georgia Institute of Technology, Wachovia Bank, and Turner Broadcasting, among many others.

Tell me that doesn’t sound better than “Graham Lutz started a business one time…”

Here’s my question for you…“Will you do it?”

Do you know How old you will be if you spend the next year becoming an Expert in your field?

The Same age as if you DIDN’T spend the next year becoming and Expert in your field.

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